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Mask and Tell

by Lauren Hernandez |

Clay is a soft, fine-grained mineral substance commonly used in skincare products due to it's stellar absorption property.

Clay absorbs oils.

Teenagers aren't the only ones struggling with oily skin. An excess of oil on the skin leaves shine and can cause irritation and breakouts. Clay, or mud, has a unique way of absorbing oils without leaving the skin dry and tight like other non-clay-based face masks.

Clay appeals to all skin types. 

Clay masks are safe to use on all skin types with no little to no irritation (for first time users, redness can indicate a boost in circulation and is typically painless). They work wonders with younger skin that may be prone to acne, and they boost elasticity and minimize signs of aging in maturing skin.

Clays eliminates dirt and toxins in the skin. 

Quite a bit of dirt collects on the face throughout the day. Additionally, there are environmental toxins that seep into and damage the skin over time. When you mix dirt and toxins with excess oil, you get acne and other skin conditions. Clay will draw out toxins and dirt in the skin as it binds to such outside elements and pulls them away from the surface.

Clay remineralizes the skin. 

While removing excess oil, clay also provides restoration of lost minerals to the body by saturating the skin with nutrients it needs to remain soft and smooth. Mud masks are filled with vitamins the skin craves (and needs)! As the mask sits on top of the face, nutrients sink down deep and do their job to make the skin softer, smoother, and brighter of course. 

Clay removes dead skin cells. 

Feeling dull? Unfortunately everyone accumulates dead skin cells on their face. Clay masks, no matter how fine the clay particles, do an excellent job of gently buffing away dead skin cells to make the skin look fresh and glowing. 




𝚆𝚑𝚒𝚌𝚑 𝚌𝚕𝚊𝚢 𝚒𝚜 𝚋𝚎𝚜𝚝 𝚏𝚘𝚛 𝚢𝚘𝚞𝚛 𝚜𝚔𝚒𝚗 𝚝𝚢𝚙𝚎?







CALCIUM BENTONITE is an absorbent clay that typically forms after volcanic ash ages. Although it can be found all over the world, it's named after the largest source of this clay in the world - found in Fort Benton, Montana.

Bentonite has a unique composition and absorbs negatively charged toxins (even internally). When it comes in contact with a toxin, chemical, or heavy metal, the clay will absorb the toxin and in return, will release its minerals for the body to use - because opposites attract, you know? People have been using this type of clay for centuries as a way to detoxify the body, improve digestion, improve skin tone, and more!

KAOLIN clay is a decomposition of common feldspar. It's main component is the mineral kaolinite, which is a layered aluminum silicate mineral caused by chemical weathering. It is soft, earthy, usually white in color and is sometimes referred to as "white clay" or "China clay" -- both because of its use in porcelain and fine-china, as well as its origin from the Kauling (Gaoling) Mine, China, where the clay was mined for centuries.

Kaolin is known for its gentle absorptive properties that do not over-dry the skin during use but yet is still quite effective for pulling impurities to the surface. Just like other clays, it can also be used to gently exfoliate your skin as you rinse it off with warm water. After use, you will notice that your skin feels clean and refreshed but doesn’t feel stripped of its own natural oils. This is why Kaolin clay is perfect for those with sensitive skin.


We use Bentonite in our All Over Mud + Charcoal masks and a mixture of both Bentonite and Kaolin in our Cold Brew Coffee, Matcha, and Turmeric



Luckily, our one-of-a-kind mud masks are able to be used anywhere on the body. Most commonly, masking involves the face. Applying is the fun part! While there are special brushes and other cosmetic tools made specifically for applying masks smoothly and evenly, it's not a necessity to have one. Got your hands? Great, now start with a little in your finger tips and begin applying to the bridge of the nose or the forehead. Scoop some more out and paint your cheeks. Now, work it down under your chin and towards the neck. Depending on which mask you decide to use, leave on for 5 minutes to half an hour (your skin will let you know how long is right for you) and as the color begins to turn pale and fade, you'll notice the area in which you applied is a little tight. Time to rinse! Splash warm water on the face to easily and gently remove the mask. You'll notice your skin is left glowing and refreshed.

-- Follow up a clay mask with your usual skin care regimen.

Carry on with a nice cleanse to wash away all the impurities that have been brought to surface - we recommend one of our creamy Facial Cleanser Bars with a gentle exfoliation. Final step? Moisturize, baby! Smooth a nice serum over the face or, if you're in need of something richer, try melting down and using a raw lotion like our Skin Repair formula that is unscented and cocoa butter-infused, sure to appeal to any skin type! Now look in the mirror. Trust us, you'll like what you see.

Not seeing results? Try this:

Cleanse your skin *before* masking. Rinse with warm water and open up those pores. You can also use MAKEUP REMOVER or exfoliate with a gentle SCRUB before masking to help the clay and minerals penetrate more effectively as well (no thick makeup to work through). 


There really isn't bad time to mask, but be smart with this. You've heard the saying about moderation, right? Even with all natural and pure ingredients, sensitive skin is still sensitive skin. We believe a mask a day keeps your skin at bay! Still, many people are unsure how often to use a face mask, so in general, a good 1-4 times a week is preferable to notice results. Remember to listen to your skin though - you decide if masking on the daily is right for you. Start with once or twice a week if you're new to it, and you can always work your way up. 

So, if there's not a bad time to mask, when's the best? Honestly -- it completely depends on your schedule and personal preferences. Certain masks of course, are better to use every day than others, but you can get muddy morning or night if you desire, or heck, multi-mask if that feels right!


A n y w h e r e ! Just as mud loves your face, it loves your body too. If you are experiencing dry skin, body acne, or irritation, a body mask may be what you are missing. Our masks can be used to spot-treat breakout areas on the back and shoulders, or even the neck. Pesky bug bite leaving you itchy and inflamed? Spot-treat that! A dab of our All Over Mud Mask will pull out the negative toxins and bacteria and will relieve the itchiness and discomfort. Rinse and remove with warm water just as you would on your face. Find out more on all-over body masking HERE.






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